Stuck for content ideas?
Here’s a quick list of ideas you can utilise and create content around that will keep your content calendar busy.
Let’s dive right in.
Note: You’ll notice I have “YOUR PRODUCT” included in most of these suggestions. You just need to insert your product name/type to complete the idea.
- Share a success story of someone who’s used YOUR PRODUCT
- Share a behind-the-scenes look at how you create YOUR PRODUCT
- Round up inspiration on how your product can be used (or has been used)
- Share the story of how you got started
- Share a prototype or sneak peek of a new product in the making
- Share an answer to a frequently asked question
- Share a funny story
- Share a “through the years” post on how YOUR PRODUCT line has evolved over time.
- Share an “Outfit of The Day”
- If possible, create and share a free resource that’s related to YOUR PRODUCT line
- Behind the scenes (product creation, your working day, order fulfilment process)
- How to wear YOUR PRODUCT like a celebrity
- 3 ways to care for YOUR PRODUCT
- 10 accessories to wear with YOUR PRODUCT
- Share interesting facts about YOUR PRODUCT
- 3 accessories that complement YOUR PRODUCT
- FAQ: Answer any questions about the style of YOUR PRODUCT
- Create a “best of” post on related products
- Share a “meet the team” post with fun employee profiles & how they contribute to your brand
- Share a comparison of your product versus a similar product in your industry
- Share a step-by-step tutorial of how to use your product
- Why: Why should you have this in your wardrobe? or why you should never do something? Why did you create your product (story)?
- Ideas: how else can you wear your product or adding trends/accessories to your product
- 10 mistakes to avoid when buying YOUR PRODUCT
- 10 ways to style YOUR PRODUCT
- 10 ways to wear YOUR PRODUCT
- How to wear YOUR PRODUCT like a celebrity
- Quick fix: Instant stain removal formula for YOUR PRODUCT
- Quick fix: Broken zipper in a YOUR PRODUCT
- Expert Interview: The perfect makeup for YOUR PRODUCT
- A quick tip: How to do X With YOUR PRODUCT
- User Generated Content – Testimonials, reviews, feedback, unboxing, before and after results, product demos etc
- Challenge: Make some fun challenges that are helpful for your audience. Something along the lines of – “Choose Your Perfect YOUR PRODUCT Challenge…”
- Roundup: Best shopping places for accessories, top fashion quotes etc, top 10 books to improve your style…
- How YOUR PRODUCT is made
- A day in my life as a fashion brand owner
- Causes you contribute to. Ie. X% of our profits go to X charity. Example why you support this charity and how it aligns with your mission & vision
