I was speaking with a founder of a brand in the skincare niche recently and they told me they are…
Customer Value
One of the most important metrics we like to keep improving is a client’s average order value (AOV). The higher…
Ok… Let’s talk about repeat customers and why I love this segment of a business’s customer base. If you noticed…
One of the most important aspects of an ecom brands marketing campaign is the offer itself. What are you offering…
One of the biggest factors when converting shoppers online is the cost of shipping. If your brand is presenting unexpected…
We all want more sales for our business right? More sales drive’s up the value of our brand, which in…
Product pages are important parts of your sales process and customer journey. The reason for this is because any visitor…
I’ve been reviewing a lot of websites in recent times and I’m coming across a common theme. With so many…
Today’s tutorial is all about calculating your customer lifetime value for your eCom business. This is a very important metric…
In business the goal is to acquire a customer and then retain them for as long as possible. Any business…