When it comes to selling apparel online and garnering attention, Instagram is king!
When using this platform to build your brand, it’s important to pay attention to two things.
Instagram Stories
Instagram’s photo-first user experience means higher engagement. When you publish an Instagram story you can have customers swipe up or click a CTA. Here’s an ad example:
- You see this clothing brand is selling an entire outfit not just one piece of clothing (selling a lifestyle and identity as opposed to simply promoting a pair of pants)
- Targeted to an audience after practical (yet fashionable) items.
Incorporate Facebook Video Ads
In 2022, 43.4% of Facebook’s global audience are women and 56.6% are male.
Facebook video has a higher engagement stat (6.01%) when compared to photo, link and status posts.
Here is an interesting Facebook ad to study –
- A simple and eye-catching video combined with a little movement can go a long way. The average watch time of a Facebook video is only 10 seconds. You don’t need to go all “Universal Studios” to convey the value of your apparel brand. So don’t worry about that. We’ve seen a simple gif creative work well in the past.
- Simple, clear and direct value – comfy shoes, free shipping, free returns and they’re easy to clean.
Anywho…
Let’s get on with talking about these strategies
Strategy #1: Personalise Your Customers Experience
Customers love a good personalised experience when shopping online. Selling fashion and apparel makes it easy to do this.
Amazon does this very well when it comes to their browsers shopping experience.
No doubt you’ve seen this type of thing on their product pages –
Strategy #2: Ensure Your Customers Know How To Use Your Product
A great way to engage with your audience and build imagination based on image and style you can offer is to show different products and accessories that can complete a look.
So don’t just show them the hoodie or a pair of shoes you sell. Incorporate a “completed look” that creates interest, desire and makes them want to click your ad to figure out more.
The solution?
Make a style guide with your ad and influence their desires to move further down your sales funnel.
Strategy #3: Use Influencers As Social Proof
This is an important one for me as I fully believe that using trusted influencers that have an audience who knows, likes and trusts them is an important part of an all round strategy to boost conversions for your apparel brand.
Infact…
73% of millennial customers say it’s important for them to read other people’s opinions before they buy.
Invest in influencers and you have your reviews – without even having sold a product!
Strategy #4: Create a Blog & Direct Organic Traffic To Your Brand
Last up on the lists is to create a blog that educates and influences your reader on the solutions you provide to the style and end outcome they are looking for.
Most of your prospects do research before they make a decision to buy. A lot of this research comes from the actual source of selling product. Ie. Your website helps to influence and persuade people to purchase.
So…
Why not create a blog to help educate your audience and brand your clothing and fashion as the go to place to deliver their desired out.
Tip
- Establish the blog on your store as a leading authority on all things fashion. This way potential customers don’t run off to somebody else’s fashion blog after they’ve seen an interesting new item that they know nothing about.
