I was speaking with a founder of a brand in the skincare niche recently and they told me they are ready to step it up a gear and want to increase their adspend, maintain a health ROAS and increase their profit on adspend.
Thats always music to myđź‘‚’s..
BUT!
We can also combine this with other optimisations in your sales funnel for an even better impact!
How you might ask?
Here are some pointers below –
âś… Nurture your existing customers, build a better bond with them, make more attractive offers. All this will ulimately increase your Life time value (The holy grail of marketing!)
âś… Upsell products that add more value to the desired outcome of your customers. This is a great way to increase AOV, which is an important metric to keep improving on whether you are running ads or not.
âś… Have you ever thought about starting a community for your customers and leads on social media? Start a Facebook group and invite you customers, leads & web visitors to join this group. Share value and insights about your products, share your stories, have your customers share their postiive stories and experiences about your products. This is great for branding and social proof purposes and builds better bonds with your target audiences (when done correctly)
âś… Looking for product development ideas and ways to enhance the value of exisiting products? Pick up the phone and start calling your customers. This is a great way to source ideas for product development! If you can increase value of existing products and develop new solutions to desires your customers have, you’ll increase AOV & Life time value.
âś… You don’t always have to run ads to generate sales. Visit your customer based on email and SMS. Provide value and good offers to generate repeat purchases.
These are some of the growth direction ideas we consult & implement for our clients. This results in a bigger and better ROI impact throughout the customer journey of a brand.
